ReCollagen, a collagen skincare brand rooted in medical-grade science, faced the challenge of connecting with consumers seeking both efficacy and sensory appeal in their skincare routines. Its existing identity emphasized clinical credibility but lacked the emotional resonance and lifestyle relevance needed to stand out in the competitive beauty market.

Repositioned ReCollagen as a holistic skincare leader by blending scientific authority with sensory richness. The new identity features geometric molecular motifs that reflect collagen's structure, enhancing credibility. The regal purple palette and the versatile "Re" prefix in messaging convey rejuvenation and luxury, distinguishing ReCollagen on shelves and aligning it with daily beauty rituals.

Key member of the design team from concept through to finalisation of the brand, before moving onto the packaging. Worked with Chinese typographers and designers, to create a brand of cultural significance.