As Dogs Trust expanded its services and international presence, its brand had become fragmented and was losing the cultural spark that made it successful. With many new people joining, the organisation needed a refreshed identity and a clearer sense of shared values to reconnect internally and better engage its growing global audience.

Revitalised the brand around its core spirit of positivity, celebrating the ‘joy of dog’ through a bold new identity, tone of voice, and practical tools for global consistency. Co-creating The Dogs Trust Way, a set of values and behaviours aligned with the charity’s best self, and helped embed culture from the inside out—through training, playful internal campaigns, and a strong link to its organisational strategy.

Developed and rolled out the redesign of the Dogs Trust brand - working with teams across various disciplines from concept to deliver an ambitious rebrand.